In an April 7 press release, Dell EMC announced their sponsorship of JTG Daugherty Racing, a two-car team in NASCAR series events. This announcement is notable not only because it is the first time Dell EMC has sponsored a NASCAR team, but it also comes with a technology partnership. Dell EMC is working with JTG Daugherty to implement their technology throughout the race experience; on the car, on the track, and also in the shop. This tech includes Dell IoT, client solutions, and enterprise software to manage operations of the team.
Within many racing series there is an emerging trend of utilizing technology to improve team performance. Why is this? It's because competing teams have become so adept at building powerful racing vehicles within allowed parameters that they have approached a point where the vehicles are all similarly capable - and they're now looking at the human element and race metrics to shave seconds off lap times and get to the checkered flag first. The factors come into play in race prep, the pit lane, and of course with the drivers on the track. “Dell EMC plays a big role in what we do both at the shop and at the track,” No. 47 Kroger ClickList Chevrolet race engineer Tony Palmer said. “From sharing, collecting and analyzing all kinds of data, computing critical fuel mileage and pit windows during the race, all the way down to monitoring crucial weather data, a lot of what we do requires some serious computing power. That's where Dell EMC comes in. The ability to run faster simulations increases our productivity to help find that critical extra tenth of a second. We’re fortunate to have a great partnership with Dell EMC to help us excel and be the best.”
Dell EMC is excited to be partnering with JTG Daugherty and seeing how their decades of tech experience can help the team build a competitive edge. They list the following as specific applications of their technology for JTG Daugherty:
- Enhance productivity and power simulation workloads with Dell Precision 7510 Mobile Workstations
- Gain real-time insights about timing and scoring, directly from track to server with the Dell Edge Gateway 5000 Series
- Enable testing of shock with Dell Embedded Box PC 3000 Series, designed to withstand the harshest of environments
- Improve tire matching via barcodes with Dell Latitude 12 Rugged Tablet
- Deliver driver overview of speed and performance with Dell Latitude laptops.
- Support applications for predictive modeling to help JTG Racing identify when critical parts are approaching end of life in the race car
- Support race engineers and tire specialists to make smarter, faster decisions trackside or in the garage using Dell Precision 7510 mobile workstations and Dell Latitude 5000 Series laptops to run real-time decision making software
- Streamline operations with ruggedized Dell EMC PowerEdge servers in JTG Daugherty Racing’s Harrisburg, N.C. shop and on the haulers that transport cars to the races; the servers store vital race car information to help simplify car set-up when transitioning to a new track
Click here to read more from the press release